Sales & Marketing

Southern Hospitality, Every Guest, Every Time

The hospitality industry is a highly competitive environment. To ensure a successful hotel, marketing and sales strategies take a key role. Fowler combines strong bonds to our communities and out-of-the-box thinking to create long lasting relationships with clients and guests.

We work with owners to create clearly defined objectives and goals. Each hotel has their own customized sales and marketing plan that keeps our sales team on target while adapting to the changing economy.

As a result, our hotels enjoy superior performance in their markets. Our properties consistently push revenue growth, ensure 100% guest satisfaction, and win the battle over our competition.


E-Commerce is Essential in Every Hotel Marketing Strategy

Online sales can make-or-break a hotel. The Fowler team designs comprehensive e-commerce strategies for each of our properties’ unique markets. Our comprehensive strategies allow our properties to capture more prospects and convert more customers online. We provide full service hotel e-commerce management that includes:

  • online distribution
  • website content
  • reputation management
  • search engine optimization (SEO)
  • and online advertising.

Fowler Hospitality understands the vital role online marketing plays in the success of hotels. Their approach to e-commerce works to generate revenue and capture market share for your property.


Rapid and Accurate Accounting to Empower Our Properties

FH provides centralized accounting solutions that ensure efficient operations for hotel owners and investors. Hotel owners and managers receive rapid and accurate financial reporting through Fowler Hospitality’s cloud-based M3TM accounting system.  Our robust accounting and financial solutions include the following services:

Our experienced team interprets and delivers timely, actionable financial reporting.  This allows our properties to achieve maximum profitability through superior financial performance.  Fowler Hospitality routinely compares the performance of their properties to industry and location benchmarks. Our speed and accuracy of reporting allows us to empower our owners with timely, actionable financing reporting.

Revenue Management

Driving the Highest Profitable Revenue for Continued Growth of Market Share

Fowler brings an innovative and detailed approach to driving results. Our revenue management services work to identify the strengths and opportunities in your hotel’s market. By combining advanced inventory capabilities and dynamic pricing, our Revenue Management department designs customized success strategies for each hotel.

The Revenue Management team works alongside our sales, marketing and e-commerce professionals to allow for a complete understanding of the properties we manage. By leveraging the strength of our brands and in-house optimization tools, our portfolio of hotels continually move closer to market dominance.

Human Resources

Satisfied Employees Power Hotels to Success

Fowler’s strategic management services understands human resource decisions play a key role in providing a positive hotel experience, significantly impacting business performance. Our human resources experts work to create a structure for your employees that focuses on increased performance and high level of employee satisfaction. Human resources services include:

  • dedicated human resource director
  • recruitment / talent acquisition services
  • employee training and development
  • employee relations
  • compensation and benefit management
  • organizational development
  • Affordable Care Act compliance

Human resources programs designed by Fowler foster a unique corporate culture that encourages employees to invest themselves in their hotel and the experience they provide guests.

Human Resources Testimonials From Our Staff

The operational staff of the hotels we manage provide first-hand insight into the vibrant cultures we create for our clients.

“Fowler Hospitality is a company of opportunity. Not just individual opportunity but opportunity to achieve the highest accolades in the hospitality industry as a team. By using innovative staffing strategies, Fowler Hospitality brings its employees’ talents to the forefront in a company culture that strives for excellence each day. Fowler’s commitment to developing talent is essential to its core values as I can attest first hand.

“I was immediately drawn to a company that continuously strives to improve the guest experience, management techniques, and logistics of operating a successful business. The SpringHill Suites team was awarded Marriott’s Silver Circle Award 2014 and we look forward to achieving higher goals in the future.” -Kyle Tyner, Operations Manager of SpringHill Suites – Charleston Downtown Riverview

“Fowler Hospitality has allowed me  to pursue my career in the Hospitality industry.  Eight years ago I began at the Courtyard in Rock Hill as a front desk associate. During  the course of those eight years I have been promoted to Operations Manager.  I have enjoyed every role and challenge that has come my way. I can not say enough about the level of professionalism each one of the corporate office team has provided me throughout the years. With the company believing in me as well as working with talented mentors they have helped me to be successful. I am proud to be a part of the Fowler Hospitality Team.” -Karen Espinales, Operations Manager of Courtyard by Marriott-Rock Hill, SC

“I have had the pleasure of working for Fowler Hospitality for over 11 years. In that time I have had the opportunity to advance from being a Front Desk Agent to my current position of Operations Manager. Over the years I have worked for Fowler I have been given the privilege to acquire numerous skills in all aspect of the hospitality industry from the front of the house, accounting, payroll & back of the house to mention a few. I have also been given the pleasure to share my knowledge & skills with many talented people which I have seen grow & succeed in the company which has given me immense pleasure & enormous pride.  I am happy to say there is not a day that I come to work that I don’t feel I cannot learn or share something new.” -Winny Socias, Operations Manager of Courtyard Charlotte-Matthews, N.C.